How can I become a Lamborghini sales person?
Ive sold cars for 20 years. If you want to sell Lambroghinis heres what youre gonna have to do Get a job as a sales person working for Honda, Toyota, Dodge, Kia, etc. You are going to need sales experience and a lot of car dealers like the ones I mentioned will hire a green pea so they can train them their way. Dress smart. If youre going to sell a $200k car youre going to have to look like a $200k salesperson. Does that mean wearing Ralph Lauren suits? No, but slacks and a buttoned up shirt wont cut it. Know your product. Yes, in the age of the internet a lot of the consumers may know more about the car youre selling than you do, and thats ok. Just learn as much as you can. IF a customer asks you a question that you dont have the answer to tell them, Thats a great question. I dont have the answer but I can get that information for you. Never lie. Network. In my 20 years, Ive met a lot of people. One of my former managers works at a Lamborghini dealership. Understand that if you do become a great salesperson you will undoubtedly make more at a Honda dealership than you will a Lambo dealership because a lot more people can afford a Honda than a Lambo. Have a concierge-type attitude. Your clients at the Lambo dealer are rich and are use to being catered to. Understand you will get a lot of looky-loos. People who cant afford a Lambo but will still want to look at one and ask questions. This one is VERY important. NEVER pre-qualify a client. If you see a guy in jeans and a t-shirt, dont assume he cant afford the car and blow him off. I had a friend tell me a story where a guy walked into the dealership where he was looking to buy 2 Jeep Wranglers. He said the guy looked scruffy and homeless and he just ignored him and blew him off. Turned out that scruffy looking guy was a member of Guns and Roses and Appetite for Destruction had just been released. Quick Edit 9. Find out what the pay plan is because there are several different types of pay plans different dealerships offer: A. Flat rate. This means no matter what you sell, no matter what you sell it for you will receive a flat rate (As an example, you can sell a car at or below cost and make $200 for that unit. You can sell a car and make $5,000 profit on that car and still only make $200). Some dealers have a tier program$200 for the first 7 cars sold, $250 from the 8th to the 14th car sold, $300 for the 15th + car sold all retrod back to the first car sold B. Percentage-based commission. You will make anywhere from 10% to 20% on the front-end gross of the vehicle (i.e. If you sell a car and make a $5,000 profit you will make anywhere from a $500 -$1,000 commission - depending on the dealerships pay plan. If its a %-based pay plan, find out if theres a pack. A pack is a flat figure that is deemed profit for the dealership. As an example, you sell a car and the gross profit is $5,000 BUT they have a $1,000 pack on all vehicles. You would get paid off the gross minus the pack - meaning youll get paid a % of $4,000, not a % of $5,000. Now, if no profit is made then youd get a mini (A flat thats usually $100250 depending on the dealership). C. Back-end gross. A lot of dealerships do not offer a back-end to the salesman but some do. It ranges, but in my experience, that range is anywhere from 3% up to 20% (VERY RARE). Back-end gross is profit made from any add-ons such as Warranties, Gap Insurance and points (Points are the the interest rate. IF the bank approves someone loan at 1.9% but you contract them at 3.9%, you get a percentage of that). D. Commission Cap. A cap is a set maximum a dealer will pay you when you sell a car. I was offered a job at a Maserati dealership but they had a cap. As an example, lets say you got 20% commission and the high-end vehicle you sold had $20,000 profit in it. Instead of making $4,000 you will be capped at $2,500. E. When starting out dont get too excited if they tell you there is no back-end but instead they pay $25% front-end. Usually, that means theyre what we call a Whore Store (meaning they advertise their vehicles super cheap below invoice, below hold-back). You can sell a car thats a $2,000 NEGATIVE deal but sell gap, warranty, etc. and make the deal profitable by $2,000, you will only get the mini.